Cerronwe: September 2012

Rabu, 26 September 2012

[Q342.Ebook] Ebook Biosecurity and Bioterrorism: Containing and Preventing Biological Threats (Butterworth-Heinemann Homeland Security) 1st (first) Edition

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Sales Rank: #6816796 in Books
Binding: Hardcover

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Minggu, 23 September 2012

[J736.Ebook] Download Handbook of Political Marketing, by Bruce I Newman

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This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns.

The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics.

Sales Rank: #3697919 in Books
Published on: 1999-08-13
Original language: English
Number of items: 1
Dimensions: 1.82" h x 7.02" w x 10.44" l,
Binding: Hardcover
816 pages

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Sabtu, 22 September 2012

[M578.Ebook] Download THE 13 CLOCKS

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Once upon a time, in a gloomy castle on a lonely hill, where there were thirteen clocks that wouldn't go, there lived a cold, aggressive Duke, and his niece, the Princess Saralinda. She was warm in every wind and weather, but he was always cold. His hands were as cold as his smile, and almost as cold as his heart. He wore gloves when he was asleep, and he wore gloves when he was awake, which made it difficult for him to pick up pins or coins or the kernels of nuts, or to tear the wings from nightingales. So begins James Thurber's sublimely revamped fairy tale, The 13 Clocks, in which a wicked Duke who imagines he has killed time, and the Duke's beautiful niece, for whom time seems to have run out, both meet their match, courtesy of an enterprising and very handsome prince in disguise. Readers young and old will take pleasure in this tale of love forestalled but ultimately fulfilled, admiring its upstanding hero ("He yearned to find in a far land the princess of his dreams, singing as he went, and possibly slaying a dragon here and there") and unapologetic villain ("We all have flaws," the Duke said. "Mine is being wicked"), while wondering at the enigmatic Golux, the mysterious stranger whose unpredictable interventions speed the story to its necessarily happy end.

Sales Rank: #3677636 in Books
Published on: 1982
Binding: Unknown Binding

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0 of 1 people found the following review helpful.
Courtship like Clockwork?
By Gale Finlayson
I was introduced to this marvelous fantasy in junior high and despite the passing of decades and the reading of hundreds of Young Adult books and dozens of Children's Classics I still recall this tale with fondness. Known for his droll and irreverent Midwestern sense of humor Thurber is generally known for his outrageous short stories like, "The Night the Bed Fell" and "The Night the Ghost Got In," the Ohio journalist let out all the literary stops when he took pen in hand--or was it just an old Royal typewriter?--to decant a fairy tale of 50's vintage.

Also a pen and ink artist, whose spare cartoons are more charica- atures of people and animals, Thurber easily captured the traditional elements of a fairy tale: a beautiful princess, her evil guardian who fiendishly discourages all suitors with impossible quests, a prince with an unusual name, and a "pet" monster whose loyalty is casual at best.

But lit is Thurber's use of words which boggles readers of all ages; his vocabulary is from out of this galaxy and his descriptive expressions are beyond creative--brainchildren of his darkly satirical genius. Today's young readers--trained in video games of fantasy--are remarkably resilient, and will handle the physical violence verbally unscathed. Gleep! Is that the ubiquitous Todal slurking off in disregust, because the 13 clocks risk being ungefrozen as a result of human happiness? This short book should be considered a kids' klassik--no shame to adults who rejoice in their inner kiddom.

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Sabtu, 15 September 2012

[D630.Ebook] Free Ebook The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy, by Joel Beckerman, Tyler Gray

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A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade — or annoy

From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy.

You don’t need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive advantage. The key to these sonic strategies involves creating “boom moments” — transcendent instants when sound connects with a listener’s emotional core.

The Sonic Boom draws surprising insights from real world examples: the way Disney parks score every second of their guests’ experience; how Chili’s restaurants uses lessons from evolutionary psychology to sell tons of sizzling fajitas, how the sound of a special edition Mustang’s engine is designed to make drivers feel like action-movie heroes. Sure to appeal to fans of Made to Stick and This Is Your Brain on Music, The Sonic Boom offers readers a powerful new vocabulary for sharing impactful messages with sound.

Sales Rank: #710527 in Books
Published on: 2014-10-21
Released on: 2014-10-21
Original language: English
Number of items: 1
Dimensions: 9.25" h x 6.25" w x 1.00" l, 1.00 pounds
Binding: Hardcover
208 pages

Review
"The Sonic Boom will alter how you hear the world." --TIME

"Equal parts sociological study and business advice, using unique everyday examples– for instance, how the fate of the Chili’s fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience– �to explain how sound effects our mood and shopping habits." --EW.com

"Beckerman's anecdotes, including how Apple computers came to have their particular start-up noise, are engaging." --Los Angeles Times

"Thanks to such entertaining asides and Beckerman’s enthusiastic conviction that sound matters more than anything, readers of The Sonic Boom might suddenly find they’re hearing things they had never noticed before." --Washington Independent Review of Books

"A fast and provocative read that will appeal to a wide, general audience, especially those interested in the psychology of marketing." --Library Journal
"Informative...The book’s strength lies in the specificity of its examples: the restaurant chain Chili’s triggered Americans’ hunger by amping up the sizzle of fajitas; Disney creates “fake quiet”—a soundscape of birds and forest sounds—to help people feel they are somewhere magical...This book is directly aimed at corporations, fund-raisers, and party planners, but shoppers, donors, and partygoers should also read it to learn about how their decisions are being affected by the soundscapes in which they are immersed." --�Publishers Weekly

"The author makes a strong case that we are unaware of the degree to which 'the hidden world of sound' influences our moods and the choices we make. Although we are more aware of the information we obtain through sight, Beckerman bolsters his conclusion that it is sound rather than sight that is our most important sense, citing how The Star Spangled Banner and Beethoven's Fifth Symphony evoke powerful emotions by the use of a few repeated notes. We instantly recognize these musical phrases, or 'sound logos,' which 'efficiently let listeners recall and understand rich stories.'...Interesting insight on the use of sound bites to merchandise products." --Kirkus

“I've spent my life curating, creating, and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that we've all missed. The Sonic Boom reveals the music and structured cacophony of everyday life.”
—Moby
�
"The only force more powerful than taste or smell when trying to create an emotional response? Music. The right sound at the right time can slam you right back to childhood, create dread, inspire empathy, turn you on a dime to an emotional jellyfish. The right song at the right time can change—and has changed—the world, leading directly to social change and even revolutions. Music defines us.�Joel Beckerman knows. Let him tell you all about it."
—Anthony Bourdain, chef, bestselling author of Medium Raw, No Reservations, and Kitchen Confidential
�
“Pick this book up. Put it close to your ear. Riff through the pages. Hear that? Those are ideas—Beckerman’s ideas—flying by a mile a minute. Reading Sonic Boom is like seeing colors for the first time!”
—Fred Graver, writer/producer, TV creative lead at Twitter
�
“Beckerman and Gray show how the right sound at the right moment forges bonds between brands and people—and how bad sound breaks them. The Sonic Boom illuminates the surprising opportunities that are revealed when we utilize sound thoughtfully and strategically, not just tactically.”
—Andrea Sullivan, chief marketing officer, North America, Interbrand
�
“Beckerman offers an intriguing examination of the manipulative and inspirational power of sound in our everyday lives. It made me listen to my ears!”
—George S. Clinton, film composer and Chair of Film Scoring at the Berklee College of Music
�
“We are all susceptible to the power and manipulation of sound and Beckerman has beautifully described this mysterious process. As a producer, this book not only makes my choices and use of sound more informed but hopefully more effective.”
—Gordon Elliott, executive producer of ABC’s “The Chew”
�
“This remarkable book describes and clarifies the exciting and complex world of sound.”
—Ellis Douek, emeritus consultant ENT surgeon, Guy’s and St Thomas’ Hospital, London; author of Overcoming Deafness
�
“Beckerman offers insights into a potent marketing opportunity. His work helps brands realize the powerful potential of sound.”
—Ruth Gaviria, executive vice president of corporate marketing, Univision Communications Inc.

From the Inside Flap
“This remarkable book describes and clarifies the exciting and complex world of sound.”
—Ellis Douek, emeritus consultant ENT surgeon, Guy’s and St Thomas’ Hospital, London; author of Overcoming Deafness
�
From movie scores and national anthems to cell-phone dings and squeaky shoes, sound and music impact how we perceive the stories, situations, and products we encounter every day. The Sonic Boom reveals sound’s surprising power to influence our decisions, opinions, and actions in ways we might not even notice: the evergreen Pavlovian effect of ice-cream truck jingles, the anxiety-inducing impact of discordant ambient noise, the reassuring chime of a computer’s startup tone. This book provides a whole new framework for thinking about sound’s effects on every aspect of our lives.��
�
You don’t need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive edge. Whether you’re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of “boom moments”—transcendent instants when sound connects with a listener’s emotional core.
�
Drawing on Beckerman’s experience as a strategic sound consultant (his award-winning team at Man Made Music has created sounds, scores, and sonic branding strategies for companies like Univision, AT&T, Mercedes, and NBC) and the successful sonic strategies of companies and entertainment empires like Chili’s, Mustang, and Disney, The Sonic Boom offers readers insight into a revolutionary area of marketing, providing a powerful new vocabulary for sharing meaningful messages with sound.
�

From the Back Cover
“I've spent my life curating, creating, and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that we’ve all missed. The Sonic Boom reveals the music and structured cacophony of everyday life.”
—Moby
�
“The only force more powerful than taste or smell when trying to create an emotional response? Music. The right sound at the right time can slam you right back to childhood, create dread, inspire empathy, turn you on a dime to an emotional jellyfish. The right song at the right time can change—and has changed—the world, leading directly to social change and even revolutions. Music defines us.�Joel Beckerman knows. Let him tell you all about it.”
—Anthony Bourdain, chef, best-selling author of Medium Raw, No Reservations, and Kitchen Confidential
�
“Pick this book up. Put it close to your ear. Riff through the pages. Hear that? Those are ideas—Beckerman’s ideas—flying by a mile a minute. Reading The Sonic Boom is like seeing colors for the first time!”
—Fred Graver, writer/producer, TV creative lead at Twitter
�
“Beckerman and Gray show how the right sound at the right moment forges bonds between brands and people—and how bad sound breaks them. The Sonic Boom illuminates the surprising opportunities that are revealed when we utilize sound thoughtfully and strategically, not just tactically.”
—Andrea Sullivan, chief marketing officer, North America, Interbrand
�
“Beckerman offers an intriguing examination of the manipulative and inspirational power of sound in our everyday lives. It made me listen to my ears!”
—George S. Clinton, film composer and chair of Film Scoring at the Berklee College of Music
�
“We are all susceptible to the power and manipulation of sound, and Beckerman has beautifully described this mysterious process. This book makes my choices and use of sound as a producer not only more informed, but hopefully more effective.”
—Gordon Elliott, executive producer of ABC’s “The Chew”
�
�
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Most helpful customer reviews

5 of 5 people found the following review helpful.
Recommend reading
By K. Rowley
Being someone who has dabbled a bit with experimenting with sound using digital software, I was very interested in reading this book. But, I wasn't expecting what it actually about. Sound and music in marketing is something that I have always pretty much taken for granted. I guess knew on some level that there could be some manipulation going on with it - like when a well known actor voice is used during a voice-over in a television commercial. I've always thought that was done so that subconsciously you would associate the admiration/trust associated with the actor and his/her work to the commercial message. But in reading this book you find out there is a whole field of study on using sound to influence people. I would recommend this book to anyone in marketing, advertisement, or branding.

Weighing in at around 180 pages, this book is more of an introductory to the subject than a textbook. There are nine chapters, each detailing some aspect sound/audio manipulation and providing a real-world example of what the chapter is covering. Reading each chapter was like having a magician explaining a magic trick. Once you know the secret it's hard not to see the trick. I've lost count of how many times that has happened to me since - for example we (the people in my office group) went to a popular chain restaurant (one that is discussed in the book) and sure enough everybody in the group (myself included) ordered fajitas - which didn't surprise me after reading that chapter.

There are very few illustrations in the book, which isn't surprising given that sound is the focus of the work. However, there is a rather extensive Notes section in the back that provides links to online examples of the concepts each chapter covers. Most of these examples are located on YouTube - which makes them easy to find and access. They do help to provide audible examples for the topic covered.

The book I received to read and comment on was an Advance Reading Copy which may be slightly different than the final publication.

4 of 4 people found the following review helpful.
Good Book, Even if Not For Me
By Brian J. Greene
I should say for starters that I am someone especially sensitive to sounds, and have always been aware of this. An avid music lover since early childhood, I am drawn in by sounds that appeal to me, and conversely recoil from sounds that bother me. So while I didn't know a lot of the particular information in the book about just exactly how sounds affect us, the overarching premise was not a surprise to me. I have to say that while I found some of the details and anecdotes in the book interesting, I also found it to be repetitive. As in, do I really need to be told a zillion different ways and over 200 pages, something that seems obvious to me? Still, I think the book is written in an engagingly conversational way, and believe it is a thoughtful exploration of an important matter. So while I wasn't fully engaged by it myself, I am comfortable recommending to someone else who thinks they might find the topic interesting.

3 of 3 people found the following review helpful.
It has a few nice takeaways
By Jesse Baynard
First the bad news. Like most of the other reviewers, I found the book to suffer from trying too hard to convince you of the importance of sound, but then actually coming across as insulting to its target audience (non-sound people) by telling them that sound is preeminent. I'm a visual person and my memory is quickest jogged by scents, and while sounds do impact me I usually mute as many sounds as possible. So no matter how much the author's zeal is (and it's great that he's passionate about his craft), the first 3 chapters are a bit repetitive in making roughly the same argument (lots of noise that get filtered, the right authentic sounds can break through and reinforce experience, etc). The anecdotes are interesting enough on their own, but get dry strung together like they are. The scientific reasoning for sound was subjective at best, reaction speed does not necessarily correlate with cognition and I'd argue that I make much more sense of the world lacking hearing than I would lacking vision. The only strong stance that I agree with him on is that bad (including wrong or inauthentic) sound makes things worse than none at all.

The next portion of the book is great for someone looking into hiring or managing sound engineers, sonic branders, etc. It reads a lot like an executive summary on the subject. I wish this section came in a lot quicker. It's spaced out in headings so it's easy to skim/refresh yourself on the material. It doesn't give you the tools to create great sonic moments, but it does help you look for the right stuff and at least pushes you down the right path. After that, there's a little bit of commonsense type advise in using and noticing sound in your own life.

The final chapter of the book however is where I wish he spent 3 or more chapters. The idea of using sound to communicate data or information was great. But if he then and tied it back to the scientific argument that sound received is faster. Couldn't he set up an experiment where people who react to onscreen data would be feed audible cues at the same time and see if over time they could react faster or more accurately than those in a control group? That would be great information. And the subsection on sound feedback for user interfaces would be welcomed to be expanded out a chapter or two. He laments that tech people throw needless bells and whistles in, but on the other hand he points out how frustrating machines are that don't provide feedback. What are the best practices? When should sound be avoided and or added? Does sound work better or worse with accompanying feedback types like vibration or visual effects? Are some sounds naturally disingenuous with these other effects? Those last things and so much more I'd love to know about.

So even though it's be easy to go along with the vast number of 3 star reviews, mostly I suspect because the first few chapters were tedious to get through (mostly because I was audibly disagreeing with him, and surprised he didn't point out that Chili's uses a "sizzle sauce" to create that table-side sound). But middle chapters were useful and that last chapter really got me thinking, so I'm upping my review a star. Even though I wish there was a little more "steak" and little less "sizzle", I found elements of the book thoroughly thought provoking.

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Sabtu, 08 September 2012

[P288.Ebook] Download PDF Grobar: Partizan Pleasure, Pain and Paranoia: Lifting the Lid on Serbia's Undertakers, by James Moor

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An Arsenal fan is forced to ditch his first love and switch allegiances to a new team. Handed a Foreign Office posting to Belgrade, James Moor gives up his season ticket and looks for a new Serbian team to support. Being a veteran of the Congo and Helmand Province war zones stands him in good stead for what follows. Having chosen Partizan over Red Star, James enters a scene awash with nationalism, xenophobia, and conspiracy theories. He lifts the lid on Serbian fan culture, Partizan’s internal disputes, and�violence between the club’s own Grobari (Undertakers) supporters as well as with their hated local rivals. Moor attends matches among crowds of 50,000 and 2,000, and sees games interrupted by stadium fires at a club permanently at war with itself. And this is before former Chelsea boss Avram Grant takes over midway through a tumultuous season at home and in Europe.

Sales Rank: #2878405 in Books
Published on: 2013-10-01
Original language: English
Number of items: 1
Dimensions: 8.30" h x .80" w x 5.30" l, .0 pounds
Binding: Paperback
272 pages

About the Author
Grobar is James Moor’s first book. Born in Crawley, West Sussex, and brought up an Arsenal fan, he now lives in Belgrade where he works in the British Embassy. His arrival in Serbia in 2011 followed posts to DR Congo and Helmand Province. James can be found in the east stand at Partizan every other weekend.

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1 of 1 people found the following review helpful.
Great Book, but still missing passion
By Milan
A nice educational book about the most intense atmosphere in the world but somehow cant find passion.
The underlying problem is the authors cold and naive approach to political tense debates. As to be mad or angry of the crowd singing about Kosovo. While not being able to grasp the passion and love to be able to understand some chants, banners.

Also missing is a more detailed description of the atmosphere and the fans in regular. All in all James made a good book but lacks the fire/passion to question political intrigues, which is a major part of Serbian supporters.

0 of 0 people found the following review helpful.
A good outline but lacking in detail
By Boran
I was highly disappointed in this book, it certainly can't match "A Season in Verona" and doesn't even come close to "Fever Pitch". It seems like a half formed idea that could have been so much better if the author would have went deeper into the history of the team, its rivalry with Red Star, or much of the ultras conflict. Instead, especially when it comes to the fans the author is often just reporting hearsay from his "connected" friends or from online message boards, while he has a very judgmental attitude toward the most passionate fans and tut tutting their behavior (while at times also acknowledging that they are able to create atmosphere that can't be found in England). The author tries to be passionate about Partizan but it just seems his heart isn't in it. If he would have spent more time in Belgrade and more time following Partizan, maybe it could have been more, but the end result is a quick read that at times is entertaining, but more often than not leaves something to be desired.

0 of 0 people found the following review helpful.
great read
By Gallaeo
Very enjoyable read and learned a thing or 2 about Serbia to boot. Great to get first hand info of football and politics in Serbia

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[S175.Ebook] Ebook Characterisation of Areal Surface TextureFrom Brand: Springer

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Characterisation of Areal Surface TextureFrom Brand: Springer

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The function of a component part can be profoundly affected by its surface topography. There are many examples in nature of surfaces that have a well-controlled topography to affect their function. Examples include the hydrophobic effect of the lotus leaf, the reduction of fluid drag due to the riblet structure of shark skin, the directional adhesion of the gecko foot and the angular sensitivity of the multi-faceted fly eye. Surface structuring is also being used extensively in modern manufacturing. In this way many properties can be altered, for example optical, tribological, biological and fluidic. Previously, single line (profile) measurements were adequate to control manufacture of surfaces, but as the need to control the functionality of surfaces increases, there is a growing need for three-dimensional (areal) measurement and characterisation techniques. For this reason there has been considerable research, development and standardisation of areal techniques. This book will present the areal framework that is being adopted by the international community. Whereas previous books have concentrated on the measurement aspects, this book� concentrates on the characterisation techniques, i.e. how to interpret the measurement data to give the appropriate (functional) information for a given task. The first part of the book presents the characterisation methods and the second part case studies that highlight the use of areal methods in a broad range of subject areas - from automobile manufacture to archaeology.

Contents
Introduction to Surface Topography
The Areal Field Parameters
The Areal Feature Parameters
Areal Filtering Methods
Areal Form Removal
Areal Fractal Methods
Choosing the Appropriate Parameter
Characterisation of Individual Areal Features
Multi-Scale Signature of Surface Topography
Correlation of Areal Surface Texture Parameters to Solar Cell Efficiency
Characterisation of Cylinder Liner Honing Textures for Production Control
Characterisation of the Mechanical Bond Strength for Copper on Glass Plating Applications
Inspection of Laser Structured Cams and Conrods
Road Surfaces

Sales Rank: #3084734 in Books
Brand: Brand: Springer
Published on: 2013-04-04
Original language: English
Number of items: 1
Dimensions: 9.60" h x 1.30" w x 6.40" l, .0 pounds
Binding: Hardcover
353 pages

Features

Used Book in Good Condition

From the Back Cover

Contents
Introduction to Surface Topography
The Areal Field Parameters
The Areal Feature Parameters
Areal Filtering Methods
Areal Form Removal
Areal Fractal Methods
Choosing the Appropriate Parameter
Characterisation of Individual Areal Features
Multi-Scale Signature of Surface Topography
Correlation of Areal Surface Texture Parameters to Solar Cell EfficiencyCharacterisation of Cylinder Liner Honing Textures for Production Control
Characterisation of the Mechanical Bond Strength for Copper on Glass Plating Applications
Inspection of Laser Structured Cams and Conrods
Road Surfaces

About the Author

Professor Richard Leach is a Principal Research Scientist at the National Physical Laboratory in the UK and a visiting professor at Loughborough University. He obtained a BSc in Applied Physics with Microelectronics and Computing from Kinston University in 1989, an MSc in Industrial Measurement Systems from Brunel University in 1994 and PhD in Surface Metrology from University of Warwick in 2000. He has been with NPL since 1990 and has current research interests in surface topography measurement, micro-coordinate metrology, high dynamic range sensing and computed tomography. Richard is on the Council of European Society of Precision Engineering and Nanotechnology, the IoN Advisory Board, the EPSRC Peer Review College, the International Committee on Measurements and Instrumentation and several international standards committees. He is the European Editor-in-Chief for Precision Engineering and Editor-in-Chief of Surface Topography: Metrology & Properties. He has over 180 publications including three textbooks. Richard is a Fellow of the Institute of Physics, a Fellow of the Institute of Nanotechnology and a Sustained Member of the American Society of Precision Engineers.

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0 of 0 people found the following review helpful.
A great introductory and reference text supporting the transition from simple ...
By Hamer Player
A great introductory and reference text supporting the transition from simple line-trace profile tools for surface texture to areal surface measurements. The chapters are written by leading experts in the field, edited by Richard Leach into a cohesive, concise and comprehensive volume.

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Rabu, 05 September 2012

[X479.Ebook] Download PDF Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things (Wiley CIO), by Joe W

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Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation

How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky.

Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders.

Operational excellence must now be complemented by information excellence—leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization
Product leadership must be extended to solution leadership—smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations
Customer intimacy is evolving to collective intimacy—as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies
Traditional innovation is no longer enough—accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships

This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era.� It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences.

Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.

Sales Rank: #458700 in Books
Published on: 2015-08-17
Original language: English
Number of items: 1
Dimensions: 3.64" h x .49" w x 2.46" l, .0 pounds
Binding: Hardcover
400 pages

From the Inside Flap

Success is more difficult to achieve than ever in today's turbulent, hypercompetitive world where customer demands are mounting relentlessly. However, technologies such as cloud computing, big data and analytics, social media, mobile and wireline networks, and the Internet of Things can be strategic enablers for thriving, market-leading companies, or existential threats if competitors utilize them first.

In Digital Disciplines, Joe Weinman, the leading authority on cloud economics and business value, helps both the technical and non-technical leader—chief executive, marketing, financial, information, digital, or innovation officer—and their teams not only understand, but exploit these critical digital technologies to achieve and maintain competitive advantage, using a framework that is not only practical, but immediately applicable to virtually any firm in any industry, whether serving consumers or businesses. He argues that digital technologies do not just enhance efficiencies, reduce costs, and increase productivity; their true value lies in creating market-leading strategies that deliver unparalleled customer value.

Digital Disciplines is richly illustrated with detailed case studies from high-tech innovators such as Amazon, Apple, Facebook, Google, Netflix, and Uber, as well as longstanding blue chips such as Burberry, General Electric, Nike, and Procter & Gamble, and lesser known innovators such as Alvio, Fruition Sciences, and Opower.

Digital Disciplines comprehensively delineates blueprints for four generic strategies to attain competitive advantage, marketplace success, and strong financials while creating unique customer value:

Information excellence complements operational excellence to not only drive process and resource efficiencies and advantage, but to create seamless digital-physical experiences for customers, respond in real-time to shifting conditions, and drive additional revenue by monetizing process data.
Solution leadership connects smart, digital products and services to the cloud, social media, communities, and an infinitely extensible ecosystem, transforming a one-time sale into an ongoing relationship and subscription, services, and support revenues, and enabling customer experiences and transformations focused on customer outcomes.
Collective intimacy transcends customer intimacy, leveraging big data analytics across all customers to not just create marketing insights, but to deliver better targeted, personalized services and recommendations to each customer, ranging from upsell/cross-sell to maximizing relevance and results, such as with patient-specific therapies.
Accelerated innovation takes open innovation to an entirely new level, through challenges, crowdsourcing, crowdfunding, idea markets, and innovation networks, enabling companies to collaborate and innovate with greater agility and higher quality results, yet with the financial advantages of contest economics.

These four proven strategies expand on and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders.

Comprehensive in scope and written in accessible terms, this essential resource integrates a strategic framework, illustrative case studies, deep insights, and practical steps for any enterprise that wants to win in today's digital era. Digital Disciplines also addresses the secrets and challenges of successful execution, including human motivation and gamification, cybersecurity and privacy, strategic alignment, and unintended consequences.

Digital Disciplines illuminates the complex array of current and emerging digital technologies that are shaping and transforming the ways companies create better customer value and attain market leadership.

From the Back Cover

Praise for DIGITAL DISCIPLINES

"Eye-opening, especially in terms of the multitude of possibilities it covers that are worthwhile exploring, and the dangers that could befall those who do not fully appreciate the necessities of the digital era."
—Fred Wiersema, Customer Strategist and Chair, B2B Leadership Board, Institute for the Study of Business Markets at Penn State; co-author of the top-selling The Discipline of Market Leaders

"Be forewarned—if you pick up this book, your digital marketplace will never be the same again. Be prepared for an avalanche of business coming your way!"
—Arun Pudur, Group President, Celframe & Pudur Group of Companies, named Asia's wealthiest under-40 entrepreneur

"A guide for business people wanting to proactively develop the digital disciplines required to transform their organization in hypercompetitive environments."
—William Ruh, Vice President, GE Software

"Joe Weinman knows better than almost anyone else where we are headed."
—Hossein Eslambolchi, CEO, CyberFlow Analytics, Former President and CEO of AT&T Labs, AT&T CIO, and AT&T CTO

"The marriage of cloud and business strategy has never been explained better."
—Tim Horan, Managing Director and Senior Analyst, Oppenheimer & Co.

"A timely resource for the latest ways your organization can use emerging technologies to reengineer your processes and deliver more customer value."
—Brad Power, Analyst and Harvard Business Review contributor

"Very few people understand information technology—much less know how to convey that knowledge—the way Joe Weinman does."
—Barb Darrow, Fortune

"I don't know anyone who can bring together business and technology in such an illuminating and entertaining way as Joe Weinman."
—Ray Le Maistre, Editor-in-Chief, Light Reading

"Meticulously researched, well argued and witty, this book will be compelling for business executives, academics, and anyone who wants to understand how technology is transforming the economy and the world."
—Mike Dover, Co-author, Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace

About the Author

JOE WEINMAN is considered the leading global authority on cloud economics, and is the author of Cloudonomics: The Business Value of Cloud Computing from Wiley. He is the cloud economics editor for IEEE Cloud Computing magazine and a contributor to Regulating the Cloud: Policy for Computing Infrastructure. Weinman is an experienced senior executive with a career spanning R&D, corporate strategy, product management, operations and engineering, and marketing and sales at companies such as Bell Labs, AT&T, and Hewlett-Packard.

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1 of 1 people found the following review helpful.
In my strategic consulting practice in the 90's I used ...
By Fred A. Baumer, Ph.D.
In my strategic consulting practice in the 90's I used Michael Treacy and Fred Wiersma's The Discipline of Market Leaders to help organizations clarify their strategies to achieve market dominence. Digital Disciplines builds upon Treacy and Wiersma's model, demonstrating how the digital revolution can maximize profitability. Joe Weinman writes in a clear, compelling style that keeps both the IT professional and business leader engaged. His examples and case studies demonstrate how selected companies have migrated from "organizational excellence" to "informational excellence," from "product leadership" to "solution leadership" and from "customer intimacy" to "collective intimacy," innovating through the use of digital technologies. This book becomes a staple for those guiding their organizations in strategic planning to take advantage of the digital revolution that has changed the game in the first two decades of the 21st century.

1 of 1 people found the following review helpful.
Doing business in a digital world
By John R. Thompson
I am using portions of this book in an undergraduate business class on digital technology and business innovation. It is a highly accessible book that everyone can learn from. The class is built on the proposition that every business is a technology business today and that's the main theme of the book. If you don't see your business that way, you are likely ceding competitive advantage to someone else. Weinman starts with fundamental business strategies and operating models and shows how digital technology can put them into action. Case studies unpack the reality of how concepts such as Collective Intimacy or Information Excellence drive value for large enterprises and small businesses alike. You don't need to be a technologist to appreciate this book. It weaves together both the big picture observations and the practical insights that make for the "ahah" moments of daily business.

1 of 1 people found the following review helpful.
Read it. Be enlightened or don't talk to me.
By TG
Now, I have read both. And I learned. For the last year or two I've been gracing clients and suppliers with a copy of what many consider the baseline for understanding new technologies and economic drivers. I have urged them to understand the hype and reality of cloud, so I can have an enlightened conversation with them, rather than drivel. I am most excited that he comes from dozens of years of experience with big telco and now gets to tell the new story.�Each book clearly illustrates the strategic impact of IT, and lays out both straightforward and subtle strategies and tactical mechanisms our industry must embrace. I have seen Joe speak and his insight has guided many economic decisions throughout the thought leader and buying community. Save a tree. Buy the kindle version.

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Selasa, 04 September 2012

[M895.Ebook] Free PDF Islamism, Statehood and Human Rights: A World of Difference, by Olufemi Ojo Ilesanmi

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Attesting to the ever-increasing presence and influence of Islamism is the emergence of the Islamic State of Iraq and the Levant (ISIL). As a newfangled theocracy, ISIL is a constant source of inversions and shockwaves. This book looks in depth at the worldviews that have shaped public policies and law in the 21st-century world of Islam. At the heart of the book is the question of whether religious and political philosophies of contemporary Islamic regimes are compatible with human rights originating from the secular tradition of the West. Islamism, Statehood and Human Rights contributes to the ongoing universalist-relativist debate in international relations and law. It examines two different worlds with competing perspectives on international human rights: firstly, a world where all humans are, by nature, entitled to human rights, and secondly, a world where religious identity is a requirement for human rights. The former world of entitlement usually consists of secular societies where efforts are consistently made to ensure the separation of church and state. In the latter world however, there is a hypostatic union between church and state. Political and legal authority is stamped on the minds of citizens or subjects through religion. Rights, as some theocrats believe, are divinely ordained and ascribed to members of a given community of faith. Informing the interdisciplinary research is a spirited desire for ethnographic understanding in multicultural societies and for peaceful co-existence within modern multi-religious states, which are often divided and threatened, not only by religion, but also by the manipulation of laws derived from religiously based traditions. The book accordingly investigates and analyzes how law, politics, and religion interact in such local and international public arenas. [Subject: International Law, Human Rights Law, International Relations, Politics, Islamic Studies, Religious Studies]

Sales Rank: #4404482 in Books
Published on: 2015-10-16
Original language: English
Number of items: 1
Dimensions: 9.40" h x .90" w x 6.20" l, .81 pounds
Binding: Paperback
276 pages

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Minggu, 02 September 2012

[Y408.Ebook] Free PDF Brandlife: Brand's Mystery Unveiled, by Andrej Drapal

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Do you sometimes feel like your brand runs you and not the opposite?
Are you feeling depressed for that reason?
Are you stunned by brands, but then you do not know how to handle them?
Would you like to live in a world free of any brand?
Are you sure that brands are not alive?

Do not worry! Answers to these and many other brand and branding related questions are to be found in this book. But beware:
a)You will find out that what you had in mind with branding has little to do with branding as it develops in this book.
b)This life cantered branding might addict you.

Andrej Drapal is (not yet) known as the Standard Branding Model� author and branding practitioner guilty for more than 40 brands including I Feel Slovenia national brand. What the heck Slovenia? Why not?

BRANDLIFE arms you with many mental tools and practical techniques you need to manage brands. Product, service, place, tourist and even personal branding managers will find not only tools but also supporting deeper explanations.

Drapal hates how to do it quick fix solutions, but at the end BRANDLIFE is concise branding manual.

BRANDLIFE is free from topics and words like: social media, boosting your sales, or three steps to success. But there is abundance of kitchen logic inside.

BRANDLIFE is branding philosophy and branding manual at the same time.

Confused?

You should be, indeed! You have not yet read this book!

Sales Rank: #1610740 in eBooks
Published on: 2016-01-29
Released on: 2016-01-29
Format: Kindle eBook

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2 of 2 people found the following review helpful.
Brandlife's uniqueness
By Amazon Customer
This extraordinary book stands out for many qualities but most importantly for its unique style and innovative way of presenting very lucid thoughts about an often-misrepresented topic. The reliance on philosophy to explain branding is another unique contribution of this page-turner. A must read for a wide array of practitioners and scholars

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